I created the logo design for the children’s clothing brand malú, which focuses on making fun and cute outfits for kids and toddlers. I worked on a logo that would be friendly and inviting to children, but also convey the brand’s unique aesthetic.
The challenge with this project was to create a logo that would be easy to remember, but also have a lot of character. I wanted it to feel fun and playful without being too childish.
I used pastels colors and rounded shapes in order to emphasize the fact that this brand is meant for kids, while still maintaining its own unique and modern style.
The design represents what malú stands for: love, joy, and happiness.