OCEAN REAL ESTATE

LOGO DESIGN — VISUAL IDENTITY

ROLE

Art Director


RESPONSIBILITIES

  • Logo design
  • Visual identity
  • Style guidelines

For this project, I created the logo and visual identity for Ocean, a real estate company in Aruba. They wanted a logo that reflected the modern and sophisticated lifestyle of those who live there, as well as the natural beauty of the island itself.


The logo features a modern sans serif font with a modified E in the center—the middle bar has been changed to include a wavy shape that represents the ocean and symbolizes that this company is about exploring new horizons.


The blues and greens are used throughout all assets as the color palette, which creates an overall cohesive look for their website, brochures, business cards, etc.