For this project, my team and I conducted extensive research on the current market by studying competitors' websites and analyzing their marketing strategies. This also included creating buyer persona profiles to better understand the needs of their target audience.
Based on these findings, we created a brand concept that would resonate with their target audience: a creative and technological team that takes care of creating, developing, and enhancing the digital experience. This is reflected in their new logo design which uses bright colors that evoke confidence and trustworthiness while also conveying professionalism through its simplicity.
The "Ö" in GöK (which means "sky" in Turkish) was distorted in some applications to give the brand a playful personality that matches perfectly with its goal: to bring great ideas to life through technology and innovation.
After creating the branding strategy for GöK Agency, I worked together with my team to develop the content and information architecture of the website they required. I also designed its UI and the icons/graphics used to represent the company's services on the website, as well as animations and interactions that were later implemented.