The Challenge
The main challenge with Fetgo was to design an intuitive and user-friendly app that would cater to two distinct needs: facilitating car transactions (buying, selling, and renting) and offering services for car owners. It was important that users could easily navigate between these features, with clear access to both car listings and service options.
Ideation
I began by designing the core user flows, making sure each action—whether the user was browsing car listings, booking services, or contacting sellers—was clear and straightforward. I first created low-fidelity wireframes to represent each step of the process, making sure the navigation and layout would feel intuitive for the users. These wireframes helped refine the overall flow before transitioning to high-fidelity designs.
Design
Once the user flows were confirmed, I moved on to the UI design. My focus was on simplicity and clarity, while still presenting a cohesive and visually appealing interface. The design aimed to provide users with easy access to the key features, such as car listings and service bookings. I created high-fidelity prototypes to simulate the interactions and screen transitions, allowing us to test the designs and gather real-time feedback.
Testing and Iteration
I worked together with the team to gather feedback on the UI by conducting internal testing sessions with stakeholders. Based on their feedback, I refined the design to make the interactions more smooth, and each feature easier to access. This iterative process helped us enhance the user experience and make sure the app was intuitive and visually consistent.
Key Learnings
- – The importance of balancing functionality with aesthetics to create a seamless user experience.
- – How iterating based on user feedback can help refine UI elements and improve clarity for the user.
- – The challenge of designing for multiple, distinct user needs in one app—car buying/renting and service access.
Conclusion
Working on Fetgo as the UI Designer allowed me to focus on creating an interface that was not only visually appealing but also functional. By optimizing the design and simplifying how users access essential features, I was able to contribute to an app that made both car transactions and service bookings easy and straightforward. This project helped me sharpen my skills in creating intuitive and user-friendly UI designs.